Celeb-owned beauty labels that are actually worth the splurge

Celebrities have always been a major source of inspiration behind the best of beauty trends. However, investing in star-owned brands can be a hit or miss. With new launches hitting shelves left and right, I've rounded up the ones that live up to the hype. Go ahead and treat yourself – your skin (and your inner fan girl) will thank you.

by Jari Putteman

Rare Beauty has been a force to be reckoned with in the industry ever since its debut. Each product, from light-as-a-feather foundations to creamy lipsticks, is meticulously crafted to give you a flawless look that accentuates your natural beauty. But Selena's mission is not just skin deep. Having struggled with depression and anxiety herself, she sets out to promote self-acceptance and inspire others to embrace their unique features. That's why the brand is deeply committed to supporting mental health initiatives, with a portion of its sales going towards initiatives that assist those in need. So, not only can you indulge in some fabulous beauty products – you can also feel good about making a positive impact on someone else's livelihood. It's a win-win situation, really.

When talking about celebrity beauty labels, florence by mills is a name that's hard to miss. Being the brainchild of Stranger Things star Millie Bobby Brown, the label is widely praised for its youthful, fresh take on beauty. But beauty enthusiasts aren’t just drawn to the effortlessly cool designs – they also appreciate the label’s dedication to using recyclable packaging and creating gentle formulas free from harmful chemicals like phthalates, sulfates, and parabens.

If there's one person who knows a thing or two about beauty, it's a former Victoria's Secret Angel. Founded in 2009 with an emphasis on sustainable practices and superior ingredients, Kora Organics is tailored towards addressing specific skincare woes and skin types without compromising on quality. So whether you’re struggling with acne or worry about fine lines and wrinkles, Miranda Kerr's expertise will leave your skin looking and feeling its best.

Another Victoria's Secret Angel who stepped off the runway and into the beauty realm, is Rosie Huntington-Whiteley. Housing a comprehensive collection of eco-friendly skincare, makeup, and wellness products, Rose Inc. is a mecca for every one of your beauty desires. But that’s not all: the brand's online editorial platform provides access to a treasure trove of inspiring content, from tutorials to uplifting conversations with influential females in the industry. So, regardless of whether you're a beauty devotee or a grooming novice, Rose Inc. has something for everyone.

Hailey Bieber finally unveiled her much-anticipated skincare line, rhode skin, in the summer of 2022. Taking her middle name as the company's handle, the line doesn't fail to encapsulate the clean girl aesthetic the model has become widely known for. Hailey's less-is-more philosophy is evident in the tightly curated lineup, with the undoubted cult-fave being the Peptide Lip Treatment – which currently boasts five flavors: salted caramel, watermelon slice, unscented, passionfruit jelly, and the latest, vanilla cake. It's safe to say glazed doughnuts are in for some competition.

Although she's primarily known for her powerhouse vocals and chart-topping tracks, Ariana Grande has recently added beauty mogul to her resume. The all-vegan r.e.m. collection, fittingly named after her hit song, offers everything needed to recreate the pop star's signature looks. Delicate falsies, a brow-boosting serum and matte lipsticks, all goodies are wrapped up in retro-futuristic packaging inspired by the singer's love of vintage, sci-fi, and horror.

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